What role does the media play in highlighting environmental concerns Essay

What role does the media play in highlighting environmental concerns and shaping decision-making - Essay Example Merskin (2001), media is a unique presentation mode, which tends to fulfil various psychological functions that are helpful for communicating messages within the parties. In this present day context, wherein the entire world is experiencing increased level of globalisation, gaining momentum of liberalisation along with internationalisation and application of innovative technologies, the role of media has increased its significance as compared to the earlier years. It would be vital to mention in this similar concern that media often plays a constructive role in this modern society in the form of raising greater public awareness regarding any particular issue and most vitally, gathering viewpoints, attitudes as well as information towards such issues. It is strongly believed that media is regarded as amidst the most persuasive communication tools, which display the real stage of community (Dwivedi & Pandey, 2013; Duhe, 2007). The diverse forms of media encompasses magazines, newspapers and books, internet medium, radios and televisions among others, which can further be categorised as the print media, electronic media and web media (The University of Iowa, n.d.). These diverse sorts of media are often acknowledged as mass media and are frequently utilised with the aim of disseminating various valuable information. It has been apparently observed that various organisations belonging to this modern day context and the governmental agencies or departments often use the above-discussed mass media forms quite extensively. It is worth mentioning in this similar regard that modern organisations generally tend to advertise their wide assortment of products and/or services through dissimilar forms of social media that comprise magazines and internet medium among others. On the other hand, the governmental agencies or departments generally use the above discussed mass media forms in order to deliver information ab out the respective governmental policies along with